TECHNOLOGY 

How to boost brand loyalty through customer interaction

Customers are the lifeblood of your business, through which every system and process derive financial source needed to sustain daily operation. In our digitally-driven world where rapid interaction is a must, customer service is a businesses’ most critical competitive edge. Effective customer service will empower and engage both a company’s employees and customers,bringing even more positive effects, such as customer retention, repeat purchases, purchased volume, social and web mentions, referrals, and ultimately brand loyalty. Most companies just assume that their support team is meeting customer expectations without asking feedback from…

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